Case study · Lead research
How Polymerize found the right person to contact at 91 companies
Polymerize sells software to chemical R&D teams. We found companies like its customers and named who to contact, in under four weeks.
91
named contacts, each with a source
101
companies researched
5×
less research time per company
The challenge
Polymerize knows its customers well. Finding more companies like them is the slow part. Researching each company and finding the right person took the team about 10 minutes per company, about 20 hours a month.
What we did
Polymerize described its ideal customer once. We researched matching companies on the web, found the person to contact at each one with a source link, and drafted a first message. Polymerize's team checked each lead and sent it.
Researching a company and finding the right person took us about 10 minutes each. With leadtouch it took about 2 min.
Michael Grysczyk
Director European Business, Polymerize
Lead Touch is the research tool behind our lead research.
The result
In under four weeks Polymerize had 101 companies researched and a named person to contact at 91 of them. Every contact came with a source link, and none were made up. Research time dropped from about 10 minutes to about 2 per company.
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